Email marketing is one of the most important part for company to drive sales, bud are your emails really attractive to target customers?
Let’s have a sight from customers’ side. This is one of email that I have received with image. Looks pretty, right?
Compared to previous one, this is what your email look like when target chose not to download the image,will customers be attractive to this kind of email? Absolutely no. Pay attention to how to balance the image and word in the email content. Otherwise, try to attract target to download the image and explore more
Now, look at another three examples. The First one is from eBay. The title has clear and attractive message:”Today’s Deal”, This email targets the potential customers that subscribe the deal information. Obviously, the purpose is to make sales. Here are two version, one is from desktop, the other one is from mobile. They look like consistent, and well organized. It delivers message to target easily. If I were the target, I will click the picture and see more deals in the website. Because the price comparison is so attractive.
The second one is from Skyscanner, a flight searching website. This email is functional for target, but also could drive sales. It is the price alert for chosen flight, when there is lower price to this flight, there is the email alert. The title is clear and concise. “Price update, and showing the new price in the content. There is colorful button called search now, which could direct traffic to website and make sales. The target is the person who have plans to go somewhere, but haven’t made purchase, there is big possibility to make a deal. In addition, there is the link that search for hotels and car rental, which are also attractive and functional for target, if I were the target, at least I will view the website and check it out.
The last one is from MileagePlus. First, the subject is not clear. “February monthly statement” seems to claim your miles, which will be a notification email. However, when you open the email, it came out with an AD about the Hertz car. If the email’s purpose is for car rentals promotion, then the title should be clear. And the email’s target is not exact. I made several bookings, but I never rent a car, I should not be one of the target email list. It is useless to sent me the email with this promotion. More importantly, it is hard to call action if I am upset. Because I suppose to receive my miles statement, but it turned out to be a promotion. I will unsubscribe the email. So this is a bad example.
Everyone receives hundreds of email everyday.Most of them are from merchandisers who want to drive sales. So when you are creating email content, think about if you were the audience, what kind of email you would like to open and click. Then you will find the right way to create a valuable email.